# ChatGPT Adds Visual Shopping Features with New Commerce Protocol

OpenAI announced that ChatGPT now supports enhanced shopping capabilities through its new Agentic Commerce Protocol, transforming the AI chatbot into a visual product discovery tool.

The update introduces three key features: product discovery within conversations, side-by-side product comparisons, and direct merchant integration. Users can now browse items with richer visual displays rather than relying solely on text-based recommendations.

This marks a significant shift in ChatGPT's functionality, moving beyond information retrieval into active commerce. The Agentic Commerce Protocol appears designed to connect retailers directly with ChatGPT's massive user base, potentially creating a new channel for online shopping.

For consumers, this means asking ChatGPT for product recommendations could now yield immersive, visual results similar to traditional e-commerce sites. Instead of getting links to external retailers, users may complete more of their