# OpenAI Launches Sora with Safety-First Approach

OpenAI has announced the release of Sora 2 and its accompanying app, emphasizing that safety measures were built into the foundation of both products from the start.

The announcement, shared on the company's official account, highlights OpenAI's response to what it calls "novel safety challenges" presented by advanced video generation technology. Unlike traditional software updates where safety features might be added later, OpenAI says it designed Sora 2 with "concrete protections" as a core element.

This marks a significant shift in how AI companies are approaching powerful generative tools. As video generation technology becomes increasingly sophisticated and realistic, concerns about misuse—including deepfakes, misinformation, and unauthorized content creation—have grown among regulators and the public.

By positioning Sora as both a "state-of-the-art video model" and a "social