# Rakuten Doubles Development Speed Using OpenAI's Codex

OpenAI announced that Japanese e-commerce giant Rakuten has successfully implemented Codex to resolve technical issues at twice the previous speed, marking a significant productivity gain for one of Asia's largest internet companies.

Codex, OpenAI's AI system that translates natural language into code, is helping Rakuten's engineering teams identify and fix bugs more efficiently. The technology allows developers to describe problems in plain language and receive code suggestions, dramatically reducing the time spent on troubleshooting and repairs.

For Rakuten, which operates a massive ecosystem including e-commerce, fintech, and digital content services, faster issue resolution means improved service reliability and reduced downtime for millions of users across its platforms.

The announcement highlights the growing adoption of AI coding assistants in enterprise environments. While tools like GitHub Copilot have gained traction among individual developers, Rakuten