# PVH Brings AI to Fashion Design with ChatGPT Enterprise

Fashion giant PVH Corp., the parent company behind Calvin Klein and Tommy Hilfiger, is integrating ChatGPT Enterprise across its operations, OpenAI announced on Twitter.

The partnership marks a significant shift in how major fashion brands approach design, manufacturing, and customer interaction. PVH plans to deploy the AI tool across three key areas: fashion design processes, supply chain management, and consumer engagement strategies.

This move signals growing confidence in AI tools among traditional retail companies. By adopting ChatGPT Enterprise—OpenAI's business-focused version with enhanced security and privacy features—PVH joins a wave of major corporations exploring how generative AI can streamline operations and spark creativity.

For the fashion industry specifically, the integration could accelerate design iterations, optimize inventory management, and personalize shopping experiences. It also represents a test case for whether AI can enhance