# OpenAI to Test Ads in ChatGPT Free and Plus Tiers

OpenAI announced plans to introduce advertising to ChatGPT, marking a significant shift in how the company monetizes its popular AI chatbot.

The company will begin testing ads in the United States for ChatGPT's free tier and ChatGPT Go (formerly known as the Plus tier). According to OpenAI's statement, the move aims to "expand affordable access to AI worldwide" by creating an additional revenue stream beyond subscriptions.

OpenAI emphasized that the advertising program will prioritize user privacy, maintain trust, and preserve the quality of ChatGPT's responses. The company did not provide specific details about ad formats or timing for the rollout.

This represents OpenAI's first major foray into advertising-based monetization. Currently, the company generates revenue primarily through subscription tiers, including ChatGPT Plus at $20