# Disney and OpenAI Partner to Bring Iconic Characters to AI Video Platform

OpenAI announced a landmark partnership with The Walt Disney Company that will make over 200 beloved characters from Disney, Marvel, Pixar, and Star Wars available on Sora, OpenAI's AI video generation platform.

The deal allows fans to create short videos featuring iconic characters through Sora's text-to-video technology. This marks a significant shift in how major entertainment companies are approaching AI-generated content, with Disney becoming one of the first studios to officially license its intellectual property for AI video creation.

Beyond character licensing, the agreement includes Disney's adoption of ChatGPT Enterprise and OpenAI's API across the company, signaling a broader integration of AI tools into Disney's operations.

Both companies emphasized their commitment to "responsible AI in entertainment," addressing concerns about how artificial intelligence should be used with copyrighted characters and creative content. This partnership could