# Mirakl Embraces AI Agents to Transform E-Commerce Operations

OpenAI announced that Mirakl, a leading marketplace platform provider, is leveraging AI agents and ChatGPT Enterprise to revolutionize how commerce works behind the scenes.

According to the tweet from @OpenAI, Mirakl is using AI technology to streamline three key areas: creating documentation faster, delivering smarter customer support, and developing what they call "agent-native commerce" through their Mirakl Nexus platform.

The shift represents a move toward "agentic commerce"—a vision where AI agents handle complex business tasks autonomously rather than simply assisting human workers. This could mean AI systems that independently manage supplier relationships, process orders, or resolve customer issues without human intervention.

For businesses using marketplace platforms, this matters because it could significantly reduce operational overhead. Faster documentation means quicker onboarding for sellers, while AI