# OpenAI Partners with NORAD to Add AI Features to Santa Tracking Tradition

OpenAI announced a collaboration with the North American Aerospace Defense Command (NORAD) to enhance the beloved "NORAD Tracks Santa" experience with artificial intelligence tools.

The partnership introduces three new ChatGPT-powered holiday features for families. Users can now create custom festive elves, generate toy-themed coloring pages, and write personalized Christmas stories through the platform.

NORAD Tracks Santa has been a holiday tradition since 1955, when a misprinted phone number in a department store ad led children to call NORAD's predecessor asking about Santa's location. The program has evolved over decades, using technology to show Santa's Christmas Eve journey around the world.

This year's AI integration represents a significant modernization of the experience. Rather than simply tracking Santa's location on a map, families can now interact with generative AI