# ChatGPT Now Helps You Shop With AI-Powered Product Research

OpenAI has announced a new shopping research feature for ChatGPT that transforms the chatbot into a personal shopping assistant.

The feature allows users to explore and compare products while receiving personalized buyer's guides tailored to their needs. Instead of browsing multiple websites and reviews, users can now ask ChatGPT to research products and provide curated recommendations that simplify the decision-making process.

This addition marks OpenAI's entry into the competitive AI shopping space, where it will face rivals like Google Shopping and Amazon's recommendation engine. The move signals ChatGPT's evolution from a general-purpose chatbot into a more specialized tool for everyday tasks.

For consumers, this means potentially faster, more informed purchasing decisions without the usual hassle of comparison shopping across multiple sites. The AI can synthesize product information, compare features, and match recommendations to individual preferences in a