# OpenAI Launches Self-Serve Ad Platform for ChatGPT

OpenAI announced a major expansion of its ChatGPT advertising program, introducing a beta self-serve Ads Manager that allows businesses to buy and manage their own ads directly.

The new platform includes cost-per-click (CPC) bidding options and enhanced measurement tools, giving advertisers more control over their campaigns and better insights into performance. This marks a significant shift from OpenAI's previous limited advertising approach, making ChatGPT ads accessible to a broader range of businesses.

OpenAI emphasized that the system is designed with privacy protections built in, ensuring that user conversations remain separate from advertising content. This addresses potential concerns about how ads might interact with the AI chatbot's core functionality.

The move signals OpenAI's push to diversify revenue streams beyond subscriptions as ChatGPT continues to grow its user base. For businesses, it opens a