# OpenAI Introduces Shopping Directly in ChatGPT with "Agentic Commerce"

OpenAI announced today that users can now make purchases directly within ChatGPT, marking the company's first major move into AI-powered commerce.

The new feature, called "Instant Checkout," allows people to shop and buy products without leaving their ChatGPT conversation. OpenAI is calling this approach "agentic commerce" – a system where AI agents can help facilitate transactions between customers and businesses.

**What's Changed**

Instead of ChatGPT simply recommending products or providing shopping advice, the AI assistant can now complete the entire purchase process. Users can browse, select items, and check out all within the chat interface.

**Why It Matters**

This represents a significant shift in how AI assistants operate. Rather than being passive information tools, they're becoming active participants in commerce. For consumers, it means faster