# OpenAI Teaches Users How to Build Custom GPTs for Specific Tasks
OpenAI has published new guidance on creating and deploying custom GPTs, marking a push to help users move beyond general chatbot interactions toward specialized AI tools.
The announcement explains how custom GPTs can automate repetitive workflows, ensure consistent results, and function as purpose-built AI assistants tailored to specific needs. Rather than starting from scratch with prompts each time, users can now create configured versions of ChatGPT that remember instructions, maintain particular tones or formats, and focus on specialized tasks.
This matters because it lowers the barrier for non-technical users to create their own AI tools. A marketing team could build a GPT that always writes in their brand voice. A teacher could create one that generates quiz questions in a specific format. A customer service department could deploy one trained on company policies.
The move represents OpenAI's strategy to transform ChatG