# OpenAI Showcases How Unify Uses Latest AI Models to Automate Sales Outreach

OpenAI announced that Unify, an AI-powered go-to-market platform, is leveraging three of its advanced AI technologies—o3, GPT-4.1, and CUA—to transform how sales teams operate.

According to the tweet from @OpenAI, Unify uses these models to automate time-consuming sales tasks including prospecting, research, and customer outreach. The platform creates hyper-personalized messages and maintains always-on workflows, allowing sales teams to generate more leads while focusing their human attention on the most valuable customer conversations.

This announcement highlights a practical business application of OpenAI's newest reasoning model, o3, which the company recently released. By combining o3's advanced reasoning capabilities with GPT-4.1's language skills and CUA (Computer Use Agent) technology,