# OpenAI Partners with Schibsted Media Group to Bring Guardian Content to ChatGPT

OpenAI announced a new content partnership with Schibsted Media Group that will integrate Guardian news and archival content into ChatGPT.

The collaboration marks another step in OpenAI's strategy to incorporate authoritative news sources directly into its AI chatbot. Users will now be able to access Guardian journalism, including both current news articles and historical archive material, through their conversations with ChatGPT.

This partnership follows similar deals OpenAI has struck with other major publishers as the company works to address concerns about AI-generated content accuracy and provide users with reliable information sources. For Schibsted Media Group, which owns the Guardian among other publications, the deal represents a new distribution channel for their journalism in the AI era.

The move is significant for both the media industry and AI development. Publishers are increasingly seeking ways to ensure their content is properly represented