# Gaming Company Paf Boosts Developer Productivity with Custom GPTs Across Entire Organization

OpenAI announced that Paf, a gaming company, has successfully deployed ChatGPT Enterprise company-wide, with notable results in developer productivity and workforce adoption.

Engineers at Paf now use custom GPTs daily to accelerate routine development tasks, streamlining their workflow and reducing time spent on repetitive coding activities. The company has taken AI integration a step further by incorporating ChatGPT Enterprise into grit:lab coding academy, where future software developers learn with an AI-augmented approach from the beginning of their training.

The adoption extends well beyond the engineering team. An impressive 70% of Paf's workforce actively uses ChatGPT Enterprise, including employees in finance, HR, marketing, and customer support departments.

**Why it matters:** This case study demonstrates how AI tools are moving from experimental tech to essential business infrastructure.