# OpenAI Launches GPTs: Custom AI Assistants Anyone Can Build

OpenAI announced a major new feature that lets users create their own customized versions of ChatGPT, called GPTs. The company shared the news on their official Twitter account, marking a significant shift in how people can interact with AI technology.

**What's New**

GPTs allow users to build tailored AI assistants by combining specific instructions, additional knowledge bases, and various capabilities. Instead of using the standard ChatGPT for everything, people can now design specialized versions optimized for particular tasks or industries.

**Why It Matters**

This democratizes AI customization in a meaningful way. Previously, creating custom AI tools required technical expertise and API access. Now, anyone can build a personalized assistant for specific needs—whether that's a cooking advisor with dietary restrictions built in, a coding tutor focused on a particular programming language, or a writing assistant trained on