# GPT-4 Now Powering Large-Scale Qualitative Data Analysis

OpenAI announced that Viable, a data analysis platform, is using GPT-4 to process qualitative data at unprecedented scale and accuracy.

Qualitative data—like customer feedback, survey responses, and interview transcripts—has traditionally been time-consuming and expensive to analyze. Human researchers could only review limited samples, creating bottlenecks for businesses trying to understand customer sentiment or market trends.

With GPT-4 integration, Viable can now process massive volumes of unstructured text data quickly while maintaining high accuracy. This represents a significant shift from traditional methods that either sacrificed scale for depth or relied on simpler keyword-based approaches that missed nuance.

The development matters for several reasons. Companies can now analyze all their customer feedback rather than small samples, potentially uncovering insights previously hidden in unexamined data. Market researchers can process thousands